Card fronts offer a colorized photo of the player against a solid color background, surrounded by a white border; the player's name rests in an elongated diamond below, with the team name at the bottom.
Card backs give the player's name and basic biographical data, followed by a paragraph of text about his career as well as career stats. The bottom quarter of the card back is devoted to an ad for Red Heart, 'The Big League Dog Food.'
This card set was issued one at a time in packages of Red Heart dog food, which sort of makes it another food issue of the era.
The solid color backgrounds behind each player vary in scarcity; though there are 11 each of red, blue, and green, the red ones seem to be more difficult to obtain. The three colors apparently denote 3 different series, each of which was available via mail order.
Prominent cards in this set include: