Card fronts feature a black-and-white photo of the player with his name in a black band beneath, surrounded by a thick white border.
Card backs have the card number at center top, then an ad detailing how the set can be turned in to selected retailers for a box of the company's ice cream, followed by a more generic ad for the product.
This rather unornamented card set is actually a Canadian issue; Honey Boy was a brand owned by Purity Ice Cream Co. in Winnipeg.
When the cards were redeemed, the kid got his card back as well as the promised ice cream, but each card was punched by a regular hole-punch so that he wouldn't try to redeem the same cards again. Thus, many surviving examples of these cards - what few there are anyway - feature a punched hole somewhere on the card. Despite this, the cards with holes are considered to be worth roughly half of what pristine examples might command.
The lack of team insignias or any mention of team names would tend to indicate that this was an unlicensed issue; being a regional item in another nation, the team organizations either didn't know about it, or didn't care.
Prominent cards in this set include:
10 - 'Tris' Speaker
14 - 'Babe' Ruth
17 - Eddie Collins
18 - Grover Alexander
20 - Frank Frisch