Card fronts show a color image of the player surrounded by a white border, with the player's name, team city, and league along the bottom.
Card backs have an advertisement on the back.
These cards were apparently put out by various bakeries at the time; they are best known under the General Baking Company name, but cards can be found with ads for other bakers on the back, and may be known under those names: Brunners; Butter Krust; Martens Bakery; and Weber Bakery, as well as this one.
These resemble tobacco cards of that era, but are a bit larger.
Variations of some cards exist with no city given at the bottom; these are often sold for higher prices than otherwise.
Some prominent cards in this set include: